Meet Mage AIDiscover
Book a Demo
Home
LoyaltyReward customers for actions
AccountsOn-brand customer accounts
ReferralsTurn customers into brand advocates
MembershipPaid membership program
WishlistLet customers save and share favorites
VIP TiersReward your best customers

Platform

Partner ProgramIntegrationsDevelopers
On-brand customer accounts
Pricing
Case Studies
Resources HubPlaybooks to grow retention
Case StudiesResults from real Shopify brands
Mage BlogLatest news and insights from Mage
Free ToolsCalculators and generators for ecommerce
Tea Drops

How Tea Drops halved its loyalty costs by moving 200k+ members from Yotpo to Mage

Tea DropsRead
Winter Announcement
Book a Demo
White text reading “How to Soft Launch a Loyalty” over a soft gradient background.
Loyalty & RetentionOct 21, 2026

How to Soft Launch a Loyalty Program on Shopify

Should you announce a loyalty program before a customer has earned points, redeemed a reward, and received the right follow-up message? A **soft launch loyalty program** gives you a controlled way to prove those journeys before you make a promise to the full customer list.

Loyalty & Retention

Deep dives into customer loyalty and retention strategies. Learn how to turn one-time buyers into lifelong customers.

White text reading “Loyalty for Brands with a Physical Store: POS, Wallet Passes, and Receipt Scanning” on a soft gradient ba

Loyalty for Brands with a Physical Store: POS, Wallet Passes, and Receipt Scanning

Oct 20, 2026

White text reading “Reward Photo and Video Reviews” over a soft gradient background.

How to Reward Photo and Video Reviews at Different Rates (Judge.me, Reviews.io, Loox)

Oct 19, 2026

White text reading “The 8 Klaviyo Flows for Shopify” over a soft gradient background.

The 8 Klaviyo Flows Every Shopify Loyalty Program Needs

Oct 18, 2026

White text reading “Migrate from a Custom Loyalty Program” over a soft gradient background.

Migrating from a Custom-Built Loyalty Program to an App

Oct 17, 2026

White text reading “How to Migrate from Yotpo Loyalty” over a soft gradient background

How to Migrate from Yotpo Loyalty: Contract Timing, Data Export, and Klaviyo

Oct 16, 2026

White text reading “Loyalty Revenue and Program Reports” over a soft gradient background.

What Counts as Loyalty Revenue? How to Read Your Loyalty Program Reports

Oct 15, 2026

White text reading “Store Credit Drops” over a soft gradient background.

Store Credit Drops: How to Run One and How to Read the Results

Oct 14, 2026

White text reading “VIP Tier Design: Rolling Year vs Calendar Year, Grandfathering, and Grace Periods” on a soft gradient bac

VIP Tier Design: Rolling Year vs Calendar Year, Grandfathering, and Grace Periods

Oct 13, 2026

White text reading “Loyalty Programs for Luxury Brands” over a soft gradient background

Loyalty Programs for Luxury Brands: Rewards That Do Not Feel Like Discounts

Oct 12, 2026

White text reading “Run a Cashback Offer on Shopify” over a soft gradient background.

How to Run a Cashback Offer on Shopify Without Becoming a Discount Brand

Oct 11, 2026

White text reading “Cashback on First Purchase vs Welcome Discount: Which Converts Better?” on a soft gradient background.

Cashback on First Purchase vs Welcome Discount: Which Converts Better?

Oct 10, 2026

A whiteboard calculation showing an $80 order, a 45% contribution margin and the cost of 5% and 10% store credit against profit per order

How to Calculate Your Loyalty Reward Rate (What 5% Back Really Costs)

Oct 7, 2026

START HERE

COMPLETE GUIDE

Shopify Customer Retention: The Complete Strategy Guide for 2026

Gelato Pique combines points, three VIP tiers, gift reminders, branded accounts, referrals, and wishlists in one program. That is Shopify customer retention in practice: connected reasons for a customer to return after the first order.

KEEP READING