Blog

Insights, guides, and updates from the Mage team.

Minimalist landscape with "Loyalty Breakage Explained" text overlaid in the sky, illustrating an explainer guide about unrede

Loyalty & Retention

Loyalty Breakage Explained: Why Unredeemed Points Are Not Free Money

Do unredeemed loyalty points truly represent free money for your business? For finance-minded founders, the perception of unredeemed loyalty points as pure profit is a common misconception that can mask significant underlying issues in customer engagement and financial reporting.

Minimalist landscape with article title "Why Status Beats Discounts: The Psychology of VIP Tiers" displayed as text in the sk

Loyalty & Retention

Why Status Beats Discounts: The Psychology of VIP Tiers

Minimalist landscape with article title "Why Your Customers Never Redeem Their Points" overlaid in the sky, illustrating a gu

Loyalty & Retention

Why Your Customers Never Redeem Their Points (And What Low Redemption Really Costs)

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Loyalty & Retention

The Endowed Progress Effect: Why Starting Customers at Zero Is a Mistake

Minimalist landscape with article title "The Psychology Behind Loyalty Programs That Actually Change Behaviour" displayed as

Loyalty & Retention

The Psychology Behind Loyalty Programs That Actually Change Behaviour

Minimalist landscape with article title "Designing a Loyalty Program for a Seasonal Shopify Business" displayed in the sky as

Loyalty & Retention

Designing a Loyalty Program for a Seasonal Shopify Business

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Loyalty & Retention

How Gift Buyers Break Your Loyalty Program (And How to Fix It)

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Loyalty & Retention

Black Friday Retention Benchmarks: What Happens to BFCM Customers After the Sale

Cinematic minimalist landscape with article title "Early Access for VIPs: The Black Friday Play That Protects Margin" display

Loyalty & Retention

Early Access for VIPs: The Black Friday Play That Protects Margin

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Loyalty & Retention

How to Get Your Loyalty Program Ready for Black Friday Traffic

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Loyalty & Retention

Your Black Friday Loyalty Prep Timeline: What to Do in September, October and November

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Loyalty & Retention

What to Do With Your Black Friday Customers in January

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Loyalty & Retention

How to Use Your Loyalty Program to Win Black Friday (Without Racing to the Bottom)

Minimalist landscape with "How to Reactivate Lapsed Loyalty Members Before They Churn for Good" text overlaid in sky, illustr

Loyalty & Retention

How to Reactivate Lapsed Loyalty Members Before They Churn for Good

Minimalist landscape with "How to Build a 12-Month Loyalty Campaign Calendar for Your Shopify Store" text overlaid in the sky

Loyalty & Retention

How to Build a 12-Month Loyalty Campaign Calendar for Your Shopify Store

Minimalist landscape with article title "Point Drops: The Loyalty Mechanic Most Shopify Brands Ignore" displayed as text in t

Loyalty & Retention

Point Drops: The Loyalty Mechanic Most Shopify Brands Ignore

Minimalist landscape with "12 Loyalty Campaign Ideas That Drive Revenue Without Discounting" text displayed in the sky, repre

Loyalty & Retention

12 Loyalty Campaign Ideas That Drive Revenue Without Discounting

Minimalist landscape with article title "How to Run a Double Points Campaign That Drives Revenue in a Weekend" displayed as t

Loyalty & Retention

How to Run a Double Points Campaign That Drives Revenue in a Weekend

Minimalist landscape with "Best Shopify Loyalty Apps for Wine and Alcohol Brands in 2026" text overlaid in sky, illustrating

Loyalty & Retention

Best Shopify Loyalty Apps for Wine and Alcohol Brands in 2026

Minimalist landscape with "Best Shopify Loyalty Apps for Home Goods and Candle Brands in 2026" displayed as text in the sky,

Loyalty & Retention

Best Shopify Loyalty Apps for Home Goods and Candle Brands in 2026

Minimalist landscape with "Best Shopify Loyalty Apps for Food and Snack Brands in 2026" displayed in the sky as text, represe

Loyalty & Retention

Best Shopify Loyalty Apps for Food and Snack Brands in 2026

Explore by topic

Start with the essential guide in each area, then go deeper.

Guides & Tips

Step-by-step playbooks for building your loyalty program.

START HEREHow to Create a Loyalty Program on Shopify (Step-by-Step 2026 Guide)

Loyalty & Retention

Turn one-time buyers into loyal, repeat customers.

START HEREShopify Customer Retention: The Complete Strategy Guide for 2026

Comparison

How the top Shopify loyalty and wishlist apps stack up.

START HEREThe 10 Best Shopify Loyalty Apps for 2026 (Honest Comparison)

Reviews

Hands-on reviews of individual loyalty and wishlist apps.

START HEREYotpo Review 2026: Pricing, Pros & Cons