Referral campaigns

Shopify referral program built to drive more sales

Launch a Shopify referral program that rewards advocates and their friends. Drive organic growth with double-sided incentives, and avoid lost revenue with our built-in fraud protection.

Referral widget for a fashion brand offering give $50, get $50 with copy link and share options
  • Trackable links
  • Friend rewards
  • Advocate rewards
  • Fraud protection
  • No-code builder
  • Conversion tracking

Everything you need to build an on-brand referral program

Give customers a reason to share, a way to share it, and rewards that grow the more they do.

Share by WhatsApp, text or social

Customers send their link the way they already talk to their friends, whether that is WhatsApp, a text message, email or a social post.

Double-sided rewards

Reward the advocate and the friend on the same referral. The person sharing has a reason to send it, and the person receiving has a reason to open it.

Rewards that scale with each referral

Set a ladder instead of a flat payout. First friend earns $10, second earns $20, third earns $50, so your best advocates keep going rather than stopping at one.

Invites and reminders that send themselves

The invite goes out, the nudge follows a few days later, and both sides hear the moment a referral lands.

Fraud protection built in

Self-referrals, duplicate accounts and suspicious patterns are caught before a reward is issued, so what you pay out maps to genuinely new customers.

Real-time analytics

See who is sharing, which channel actually converts, and what each referred order cost you, without exporting anything.

Mage Canvas

Build the campaign, no developer required

Set the reward, write the copy, and style the design to your brand. Referral Campaigns go live from Mage without anyone writing a line of code.

Mage Canvas referral campaign builder, showing reward settings, brand colours and a live give and get card preview

Why a Shopify referral program works

Turn your happiest customers into your most effective marketing channel

Lower acquisition costs

Referred customers cost 3-5x less to acquire than paid advertising channels, with higher lifetime value.

Built-in trust

People trust recommendations from friends and family more than any other form of marketing.

Viral growth potential

Each successful referral can lead to more referrals, creating a compounding growth engine for your brand.

Shopify referral program FAQ

Each customer gets their own link or code. When someone buys through it, the order is attributed to that customer automatically and both sides are issued their reward, so nothing has to be matched up by hand. It runs as part of your loyalty program.

A percentage discount, a fixed amount off, free shipping, a free product, or loyalty points. The advocate and the friend can receive different rewards, so you can weight whichever side needs the push, and each reward can carry a minimum spend and its own expiry.

By email, text message, WhatsApp, Facebook, Twitter, or by copying the link and sending it wherever they like. Neither person has to install anything.

As soon as the referred order goes through, or after a delay you set, and it can land as a discount, points, or store credit. Holding it until your return window closes means a refunded order never pays out. You can also require a minimum spend before a referral counts at all.

Self-referral blocking catches an advocate claiming their own link with the same or a similar email, and alias blocking means john+test@gmail.com is not treated as a new person. Duplicate accounts, shared IP addresses, repeat devices and rapid referral bursts are caught too, and every blocked attempt is listed in your analytics with the reason it was rejected.

A dashboard shows referral volume, conversion rate, your top advocates, and the revenue the program has generated. Export it to CSV, or pull the same numbers through the API into whatever you already report on.

Merchants Love Mage

Built for merchants.
Loved by customers.
Powered by loyalty.

Shawn Norris

Shawn Norris

Founder, West Coast Goalkeeping

“Cannot say enough good things about the team at Mage Loyalty, one of the absolute best organizations we have ever worked with, full stop! Completely rebuilt our loyalty program, new concepts, use of loyalty, increasing user engagement, showing us where we were not valuing our best customers, just WOW, amazing team!”
West Coast Goalkeeping
Sashee

Sashee

Founder, Teadrops

“We are really happy with working with the Mage team and getting the loyalty program up and running. They are very responsible and professional. The upsell features are already helping with adoption!”
Teadrops
Andrew Puddifoot

Andrew Puddifoot

SVP of Ecommerce, MiaDonna

“Mage Loyalty is hands-down the best loyalty platform on Shopify, and the team behind it is just as exceptional as the product. When we needed customizations specific to our business, the Mage team worked directly with us to make it happen. And the wishlist feature deserves its own callout: it's the best we've come across, period.”
MiaDonna