LoyaltyLion Review 2027: Pricing, Pros & Cons

LoyaltyLion is one of the longer-running loyalty apps on the Shopify App Store. Its listing shows a 4.7 out of 5 rating from 550 reviews (Shopify App Store, read 11 November 2026), the app launched on the store in July 2014, and LoyaltyLion's about page dates the company to 2012. It describes its offer as loyalty and rewards that grow repeat purchases and customer lifetime value, and the listing carries the vendor's own claim of being "trusted by 10,000+ Shopify brands". No Built for Shopify badge is shown on the listing.

We have not run a live program on LoyaltyLion, so its side of this page rests on its published pricing, features table and help centre, read on 11 November 2026. This review covers the points, VIP tier and referral features, which plan each feature sits on, what support and onboarding include, and what the plans cost. On pricing, LoyaltyLion has a free plan, a Classic plan at $199 a month for up to 500 orders that rises to $349 at 2,000 orders and $549 at 4,000 orders, and custom pricing for Advanced and Plus (checked 11 November 2026).

If you want a vendor to build the program with you, with an onboarding manager, VIP tiers and a long list of email, SMS and helpdesk integrations, LoyaltyLion is a capable choice. If you also want a built-in wishlist, cashback or a customer accounts sidebar in the same app, or VIP tiers priced on a public plan, this is where merchants start comparing it with a Shopify-native loyalty and rewards platform like Mage Loyalty, which we make. We cover that comparison later, with a real feature table.

Key Takeaways

• LoyaltyLion's Shopify listing shows 4.7 out of 5 from 550 reviews, a launch in July 2014 and no Built for Shopify badge (Shopify App Store, read 11 November 2026).
• Plans: a free plan, Classic at $199 a month for up to 500 orders ($349 at 2,000 orders, $549 at 4,000), and custom pricing for Advanced and Plus. The Small Business plan has no published price (checked 11 November 2026).
• VIP tiers are included on Advanced and Plus and are a paid add-on on Classic, with no add-on price listed. The help centre allows up to 7 boundary tiers and 12 in total.
• Classic includes an onboarding manager, live chat and email support, API access, Shopify POS and Shopify Flow. Redeeming points at checkout is listed as Shopify Plus only.
• Klaviyo customer properties sync on Classic and above, but Klaviyo Events are Plus only or a paid add-on on lower plans.
• The pages we read do not list a wishlist, cashback or native product reviews.
• LoyaltyLion publishes no per-order overage rate. Its FAQ says it will call you if you exceed your agreed order threshold by more than 25% over an average of three consecutive months.
• Merchants who want a wishlist alongside loyalty, or VIP tiers on a published plan, often weigh Mage Loyalty against LoyaltyLion before committing.

What Is LoyaltyLion?

LoyaltyLion is a loyalty, rewards and referrals platform. Its listing is titled "LoyaltyLion Loyalty & Rewards" and its tagline is "Increase repeat purchase rates and CLV with your own unique loyalty and rewards program". The listing gives a developer address in London.

In practice you set up earning activities, rewards, VIP tiers and referral rules, then show them to customers on a loyalty page and on-site panel, and push loyalty data to your email, SMS and helpdesk tools. LoyaltyLion's pricing page says each plan card includes a rewards page built for you, Klaviyo email flows and a dedicated onboarding manager, while its features table lists the onboarding manager from Classic.

Platform reach is described differently on different LoyaltyLion pages. Its integrations page says it is "built exclusively for Shopify", while its help centre also documents checkout redemption on BigCommerce and a Magento 2 (Adobe Commerce) extension. If platform matters to you, ask which page applies to your store.

LoyaltyLion at a Glance

• Shopify App Store rating: 4.7 out of 5 (550 reviews, Shopify App Store, read 11 November 2026)
• Certification: no Built for Shopify badge shown on the listing (read 11 November 2026)
• On the Shopify App Store since: July 2014; company founded 2012 per its about page
• Pricing: a free plan, Classic from $199 a month, Advanced and Plus custom, Small Business not published (checked 11 November 2026)
• Free trial: a 14-day trial through the Shopify App Store (the listing places it on the Classic card, while the help centre says it gives Small Business features)
• Key products: points and rewards, VIP tiers, referrals, Shopify POS and checkout blocks, email and SMS integrations, and an API

Why Shopify Merchants Consider LoyaltyLion in 2027

Merchants usually arrive at LoyaltyLion from one of three directions.

Wanting the program built with you

Classic and above include an onboarding manager, and Advanced and Plus add a pre-launch specialist. The pricing page says the loyalty page is "built for you using a standard template, with the option to customize by us or your team", and that Klaviyo email flows are built for the merchant. For a team without time to design a program, that is the main draw. Launch times are given as "as little as 3-4 weeks" for a simple program on the features table page and "up and running in just 30 days" in the vendor FAQ.

Moving off a free or basic points app

LoyaltyLion's free plan covers points for three activities (creating an account, placing an order and visiting the store) and one reward type, money-off vouchers. Referrals, birthdays, newsletter sign-ups, reviews and social follows need a paid feature or a plan upgrade. Merchants who outgrow that look at Classic, which adds referrals, Shopify POS, points expiry, an integrated loyalty page and analytics.

Connecting loyalty data to email, SMS and POS

The listing names Attentive, Gorgias, Klaviyo, ReCharge, Tapcart and Yotpo, plus Shopify Flow, Shopify POS, checkout and customer accounts. The help centre adds Mailchimp, Omnisend, Dotdigital, Ometria, HubSpot, Zendesk, Loox, Stamped.io and Bazaarvoice for Classic and above. Brands that run loyalty through their email and SMS tools tend to start here.

Key Strengths

• An onboarding manager from Classic, with a pre-launch specialist on Advanced and Plus.
• VIP tiers with a choice of entry criteria (amount spent, points earned or orders placed) and duration (rolling, calendar year or lifetime), up to 7 boundary tiers and 12 in total including conditional and hidden tiers.
• Referral fraud controls: an optional block when referrer and friend share an IP address, monthly referral limits and a pending period before the referrer's points are approved.
• Points expiry with four methods (last purchase, last point balance change, date earned, calendar date) from Classic.
• Shopify Flow from Classic, with eight triggers and two actions.
• API access and Headless API access on Classic, Advanced and Plus, plus a read-only MCP server for AI assistants on Classic and above.
• Six Shopify POS apps for staff, from Classic.
• A no-code Theme Editor, CSS and an SDK for the loyalty page and panel.

Best For: Shopify brands that want a vendor-built program with an onboarding manager and tiered rewards, and that can budget for order-based pricing and a separate VIP tiers add-on on Classic.

LoyaltyLion Core Features

Points and Rewards

Classic, Advanced and Plus let you "create and reward on-site, off-site and custom activities", with free and discount vouchers and bonus points for specific products and collections. Rewards on paid plans include money-off vouchers, percentage discounts, free shipping, free products, Shopify gift cards, discounts on a specific product or collection and custom rewards. Gift card rewards are Shopify Plus only.

Some points features sit higher up. Advanced and Plus add scheduled bonus points campaigns, Loyalty Challenges, points on product pages and a free product without vouchers. Receipt upload for points is an optional add-on on all three plans. Plus is the only plan with AI Campaigns, which cover bonus campaign timing, reward discounts, birthday reward recommendations and time-limited drops. The features table lists a "Loyalty Agent" assistant on Classic, Advanced and Plus.

VIP Tiers

LoyaltyLion's help centre says tiers "are included on Advanced and Plus plans. On a Classic plan you can add them as a paid feature." The pricing page marks them "Optional add-on" on Classic, the add-on has no listed price, and the listing's Classic card lists "VIP loyalty tiers" as a feature, so ask what your Classic quote includes.

Entry is by amount spent, points earned or orders placed, with an optional minimum order value, and you choose one. Duration is chosen separately: rolling (12 months by default, adjustable), calendar year or lifetime, where customers never move down. The help centre allows up to 7 boundary tiers and 12 in total, including conditional and hidden tiers, while LoyaltyLion's marketing tiers page says "up to five, with more available to be added on request".

Two constraints are worth knowing before you launch. After launch, the entry mode, boundaries and durations are fixed, and changing them means contacting Support, although points and reward costs per tier can still be edited. And LoyaltyLion sends no tier-specific loyalty email; tier data is pushed to your email and SMS integrations instead. Conditional tiers (entered by a Shopify customer tag) and subscriber tiers (tag supplied by Recharge) work on Shopify and Shopify Plus only.

Referrals

Classic, Advanced and Plus include referral links shared by social, apps and email, rewards for both referrer and friend, and per-channel link tracking. Advanced and Plus add a referral promo banner, an on-site notification and guest referrals. The free plan does not include referrals. The post-purchase referral link is "Shopify only" on all three paid plans.

Checkout, POS and Customer Accounts

"Redeem points at checkout" is listed as "Shopify Plus only" on Classic, Advanced and Plus. The help centre says it is available on Shopify Plus and BigCommerce from Classic up, and that a Shopify store must be using Checkout Extensibility. It offers three redemption types (free-form entry, fixed amounts within a range and set amounts), returns points after 60 minutes if the customer abandons the order, and does not work with pre-order items. A custom discount code prefix needs Advanced.

For Shopify stores on checkout extensibility, thank-you page blocks cover points earned, refer a friend, join the program and a loyalty pass (which needs the Loyalty Pass add-on). Customer account blocks (a loyalty page, loyalty status and points for an order) work with Shopify's new customer accounts only.

On Shopify POS, the pricing page lists a single location on Classic and multiple locations on Advanced and Plus, while the vendor FAQ says there is no location limit, so confirm which applies. Staff can apply discount, free product, and product and collection discount rewards and redeem points at checkout. Gift card, free shipping and subscription rewards do not work in POS, and refer-a-friend and social rules cannot be completed there.

Loyalty Page and On-Site Panel

Classic and above include a branded loyalty page, a no-code Theme Editor, CSS and an SDK for anything further, the option to embed a loyalty panel on any page, and self-editing of copy. Small Business uses a widget and pop-up rather than the integrated page, with HTML and CSS editors and the option to remove LoyaltyLion branding. On-site notifications are "Basic" on Classic and Advanced and "Enhanced" on Plus. Every plan has one program language chosen from 8 pre-translated languages, with multilingual translation (listed as 130+ languages on the features table, up to 138 in the help centre) on Advanced and Plus.

Loyalty Emails

LoyaltyLion's own HTML email editor covers a welcome email, a reward available email, a monthly reminder and a points expiring soon email (the last is not on Small Business). Other lifecycle email runs through the Klaviyo, Mailchimp, Omnisend and other integrations described below.

What the Pages Do Not List

The pages we read do not list a wishlist, cashback, running the program as store credit instead of points, native SMS sending or native product reviews. The listing tags "Store credit" as a reward type and "Memberships" and "Subscriptions" as program types without describing them. "Not listed" means the source is silent, so ask LoyaltyLion directly if any of these decide your choice.

LoyaltyLion Analytics and Reporting

Classic, Advanced and Plus list retention, ROI and referral analytics, customer lifetime value, customer activity reporting, a sales channel breakdown export and RFM data. The pricing page labels this "Predictive analytics & revenue insights". Segments (Loyal, At risk, Win back) are included from Classic.

Plus adds repeat purchase and drop-off rates, which the features table says "requires 6 months of tracking for actionable data", and includes the Notifications analytics page, which is a paid add-on on Classic or Advanced. Because we have not run a live program on LoyaltyLion, we cannot say how useful the reports are in practice. Check them with your own order data on the 14-day trial before you rely on them.

LoyaltyLion Integrations

The listing's "Works with" section names Checkout, customer accounts, Shopify POS, Shopify Flow, Attentive, Gorgias, Klaviyo, ReCharge, Tapcart and Yotpo. The features table lists "Email, SMS, reviews & helpdesk integrations" on Classic, Advanced and Plus. LoyaltyLion's own pages give three different integration counts (50+, 75+ and 100+), so this review does not quote one.

For Classic and above, the help centre names Klaviyo, Mailchimp, Omnisend, Dotdigital, Ometria, HubSpot, Zendesk, Recharge, Loox, Stamped.io, Bazaarvoice and Shopify POS. Shopify Flow is available on Classic and above, with triggers for tier up, tier down, birthday in 7 days, birthday today, enough points for a reward and a customer moving into the At Risk, Win Back or Loyal segment, and actions to add points or change tier.

Klaviyo is the integration to read closely. Customer properties (points, tier, referral URL) sync to Klaviyo profiles, and the vendor FAQ calls LoyaltyLion "a Klaviyo Elite Master Partner". But Klaviyo Events "are only available on the LoyaltyLion Plus Plan" and can be added to lower plans at extra cost. Automated LoyaltyLion Flows, Advanced Klaviyo Events and Attentive SMS events are not on Classic, are an optional add-on on Advanced and are included on Plus.

The Recharge subscription integration is described inconsistently: the features table and vendor FAQ place it on Advanced and Plus, while the pricing page's Classic card and the help centre say Classic and above. Check the plan before you buy if subscriptions matter.

LoyaltyLion Pricing: Plan Summary

These are LoyaltyLion's plans as shown on its pricing page and features table and in its help centre, checked 11 November 2026, with the free plan and trial taken from its Shopify listing and help centre. The pricing page shows "$" without a currency label. The listing was served to us in Mexican pesos as an estimate for our location, so read the USD price from the pricing page.

Free

• Monthly fee: $0 ("Free to install" on the listing)
• Orders: the listing says 400 monthly orders, while the help centre says 400 is "our recommendation ... not a limit we enforce"
• Included: points for three activities, money-off vouchers as the one reward type, and paid features bought one at a time on an in-app "Enhance LoyaltyLion" page, with prices shown there rather than publicly. Points expiry and VIP tiers are not available.

Small Business

• Monthly fee: not published on any page we read
• Orders: a base limit of 800 orders for existing customers (pricing FAQ); not listed for new sign-ups
• Included: a widget and pop-up, HTML and CSS editors, translation overrides, the option to remove branding and Shopify POS per its plan overview. VIP tiers are not available, and email support and in-app chat are listed.

Classic

• Monthly fee: $199 for up to 500 orders, $349 at 2,000 orders and $549 at 4,000 orders, according to the pricing page's order-volume selector. Above 4,000 orders the Classic card shows "Custom". The listing's Classic card instead says to chat to LoyaltyLion for a custom quote above 500 orders.
• Orders: "includes 500 orders per month" at the entry price, with the allowance following the volume you select
• Included: custom on-site and off-site activities, vouchers, referral links, an integrated loyalty page with a Theme Editor, retention and referral analytics, API access, Shopify POS (single location), Shopify Flow, live chat and email support, an onboarding manager and a rewards page and Klaviyo email flows built for you. VIP tiers, Loyalty Pass and Receipt upload are optional add-ons with no public price.

Advanced

• Monthly fee: custom, "pricing based on your monthly orders"
• Orders: not stated
• Included: Classic features plus VIP tiers, scheduled bonus points campaigns, Loyalty Challenges, points on product pages, guest referrals, multiple POS locations, multilingual translation, a pre-launch specialist and manual tier changes. Program reviews are listed as twice a year on request.

Plus

• Monthly fee: custom, "pricing based on your monthly orders"
• Orders: not stated
• Included: Advanced features plus AI Campaigns, repeat purchase and drop-off rates, Enhanced on-site notifications, Automated LoyaltyLion Flows, Advanced Klaviyo Events and Attentive SMS events, the Notifications analytics page and the audit log. Post-launch optimization is listed, program reviews are listed as quarterly on request, and the help centre says Plus includes a dedicated customer success manager. Cross-Store Rewards is ticked for Plus on the features table and listed as an optional add-on on the pricing page.

Cost at Several Order Volumes

The figures below are the Classic prices the pricing page shows for each volume, read on 11 November 2026. Nothing here is calculated from a rate, because LoyaltyLion publishes no per-order price. They assume a new sign-up on Classic, billed monthly, with no add-ons.

The prices exclude VIP tiers, which are an add-on on Classic with no public price. Other open points are the Small Business price, contract length and annual billing (not listed on any page we read), and what counts as an order. Billing is every 30 days, through your Shopify bill or directly by card. For a method to plan the budget, see how to budget for a loyalty program and what to expect in year one.

Verify current pricing on LoyaltyLion's pricing page before budgeting.

LoyaltyLion Customer Support

The features table lists live chat and email support on Classic, Advanced and Plus. Free and Small Business list email support and in-app chat with the Support team. Support hours are not listed. Onboarding managers and customer success managers are "part of our Classic plans and above", a pre-launch specialist is listed from Advanced and post-launch optimization on Plus.

Program reviews are described two ways. The features table lists none on Classic, twice a year on request on Advanced and quarterly on request on Plus, while the help centre says Classic and Advanced "can request a program review from a customer success manager once every 6 months". We have not contacted LoyaltyLion's support, so we cannot say how fast it answers.

If you are moving in from another program, the help centre says you import points balances yourself from Analytics, then Imports (revertible for 90 days), LoyaltyLion imports tier positions and progress, birthdays can be imported, and order history cannot be imported. Rules, rewards and tiers have to be rebuilt, and on Classic and above the onboarding manager works through that with you. The vendor FAQ words this more broadly ("We'll handle the migration of points, tiers, and birthdays"), so ask who does what. If you leave, merchants who pay by card must contact Support to cancel, and exports need an active subscription.

Who LoyaltyLion Is Best For

Brands that want a vendor-built program

An onboarding manager from Classic, a rewards page built for you and Klaviyo email flows built for you suit teams that would rather brief a vendor than design every rule. Ask what the launch plan covers and how long it takes, because the pages give 3-4 weeks and 30 days.

Stores with a tier program in mind

LoyaltyLion's tier design (three entry criteria, three durations, conditional and hidden tiers) suits merchants who want a detailed tier structure. The costs to plan for are the Classic add-on with no public price, or a move to a custom-quoted Advanced plan, and the fixed entry mode after launch.

Teams that work in Klaviyo and Shopify Plus

Klaviyo properties sync on Classic and above, and checkout redemption is listed as Shopify Plus only. Klaviyo Events need Plus or an add-on, so a team that wants loyalty events driving email flows should price that before choosing a plan.

Teams that want a wishlist, cashback or accounts in one app

None of these is listed on the pages we read. A merchant who wants a wishlist or cashback alongside loyalty should confirm what LoyaltyLion offers, or compare it with a platform that lists them.

Where Mage Loyalty Fits

We make Mage Loyalty, so read this section with that in mind. The sections above on LoyaltyLion stand on their own.

LoyaltyLion and Mage Loyalty overlap on points, VIP tiers, referrals, Shopify POS and email and SMS integrations. Mage Loyalty is a Shopify-native retention platform that puts loyalty, referrals, VIP tiers and a wishlist on one system, with paid memberships, cashback and customer accounts available as paid modules, and with plans that include a set number of orders.

Mage Loyalty at a Glance

• Platform: Shopify-native (exclusive)
• Shopify App Store rating: 5 out of 5
• Plans: Essential $15, Starter $49 and Growth $499 per month, Enterprise custom (checked 1 November 2026)
• Billing: priced per month, with included orders and per-order overage on Starter and Growth

Mage Loyalty Key Strengths

• Loyalty, referrals and VIP tiers on one Shopify-native platform, with VIP tiers from the $49 Starter plan and up to 10 tiers.
• A built-in wishlist and save-for-later (the pricing page lists wishlists from the Starter plan), so there is no separate wishlist app to buy.
• A customer accounts sidebar, listed as an Enterprise module on Mage's pricing page.
• Cashback rewards, paid as store credit or a discount code, available as an additional paid module.
• No-code editors for customizing the loyalty and accounts experience.
• Referral fraud settings that block email aliases and self-referrals.
• 5-plus checkout extensions, including a Flexible Redemption block, on the Growth plan.
• Free managed migration, with our own importers for Yotpo and Smile.io, an automated LoyaltyLion importer and a typical go-live of 1 to 2 weeks.

Feature & Pricing Comparison

Prices checked 11 November 2026 for LoyaltyLion and 1 November 2026 for Mage.

What Mage Loyalty Does Differently

A wishlist alongside loyalty. Mage includes a built-in wishlist and save-for-later, from Starter. LoyaltyLion's pages do not list a wishlist.

VIP tiers on a published plan. On Mage, VIP tiers start on Starter at $49 a month. On LoyaltyLion they are an add-on on Classic with no listed price, or included on Advanced and Plus, which are custom quoted. Mage has up to 10 tiers, against LoyaltyLion's 7 boundary tiers and 12 in total.

Plans with included orders and a fixed price per extra order. Mage Starter is $49 for 500 orders and then $0.20 per extra order, and Growth is $499 for 2,500 orders and then $0.15 per extra order. LoyaltyLion's Classic price moves with the order volume you select and the page states no per-order rate.

Free managed migration. We offer free managed migration, with our own importers for Yotpo and Smile.io, an automated LoyaltyLion importer and a typical go-live of 1 to 2 weeks. If you are moving from LoyaltyLion, ask us how your points and tiers would carry over.

Cost at the Same Volumes

Mage estimates are the plan price plus the per-order rate on orders above the allowance, checked 1 November 2026. Starter at 2,000 orders is $49 + (1,500 × $0.20) = $349. Growth at 4,000 orders is $499 + (1,500 × $0.15) = $724. Growth at 10,000 orders is $499 + (7,500 × $0.15) = $1,624. Mage Enterprise is custom, typically from around $999 a month. Neither side's figures include modules such as cashback or memberships, or LoyaltyLion's add-ons.

The Honest Tradeoff

LoyaltyLion is ahead in three places. First, track record and review volume: it has been on the Shopify App Store since July 2014 and shows 550 reviews, where Mage launched on the store in March 2025 and shows a 5 out of 5 rating. Second, documented depth on tiers and data: LoyaltyLion's help centre describes three tier durations, conditional and hidden tiers, segments, RFM data, retention analytics and, on Plus, AI Campaigns. Third, the entry point: LoyaltyLion has a free plan and a 14-day trial, while Mage has no free plan and a 7-day trial on Starter and Growth.

Cost can also favor LoyaltyLion. At 4,000 orders, Mage Growth is an estimated $724 against LoyaltyLion Classic's $549, although the Classic figure excludes VIP tiers and the plans include different features.

If a free starting point, the larger review base or the depth of LoyaltyLion's tier and analytics documentation decides it, LoyaltyLion is the better fit, and that is an honest call. If you want loyalty, referrals, VIP tiers and a wishlist on one Shopify-native platform with plans that include a set number of orders, Mage is built for that, and the switch is low-risk: migration is free and managed, with a typical go-live of 1 to 2 weeks. You can see Mage's plans on its pricing page and referral features on its referral program page.

LoyaltyLion Review: Final Verdict

Judged on its published pricing, features table and help centre, LoyaltyLion is an established loyalty app with a free plan, a Classic plan that includes an onboarding manager, and a feature list that deepens on Advanced and Plus. We have not run a live program on it, so we cannot comment on how the admin feels or how quickly support answers.

Its main considerations are that VIP tiers are an add-on on Classic with no listed price, that checkout redemption is listed as Shopify Plus only, that Klaviyo Events need Plus or an add-on, and that Advanced and Plus are quoted rather than published, so the cost depends on which features you need and how many orders you process.

LoyaltyLion is worth it for:

• Brands that want an onboarding manager and a vendor-built program.
• Merchants who want a detailed tier design and can budget for tiers on Classic or an Advanced quote.
• Stores that want to start on a free plan or a 14-day trial.
• Teams that run loyalty through Klaviyo and want the integrations and API access from Classic.

Where alternatives warrant evaluation:

• You want loyalty, referrals, VIP tiers and a wishlist on one Shopify-native platform.
• You want VIP tiers priced on a published plan.
• You want cashback or a customer accounts sidebar available in the same system.
• You want free managed migration from your current loyalty app.

Bottom line: LoyaltyLion is a long-running, well-reviewed loyalty platform that suits brands wanting a vendor-built program and a detailed tier structure, while merchants who want a wishlist and VIP tiers on a published plan will find Mage Loyalty the closer fit.

See how Mage Loyalty compares on loyalty, VIP tiers, paid memberships, and pricing at your order volume.

Frequently Asked Questions

Is LoyaltyLion legit?

Yes. LoyaltyLion has been on the Shopify App Store since July 2014 and shows a 4.7 out of 5 rating from 550 reviews (read 11 November 2026). Its about page dates the company to 2012. As with any app, read the recent reviews on the listing and ask how orders are counted for billing and what contract term applies, since neither is listed.

How much does LoyaltyLion cost?

LoyaltyLion has a free plan, and Classic costs $199 a month for up to 500 orders, $349 at 2,000 orders and $549 at 4,000 orders. Advanced and Plus are custom priced, and the Small Business price is not published. VIP tiers are an add-on on Classic with no listed price. Checked 11 November 2026. Always confirm current figures on LoyaltyLion's pricing page.

Does LoyaltyLion have a free plan?

Yes. LoyaltyLion's listing shows a free plan, described as for stores with 400 monthly orders, though its help centre says 400 is a recommendation rather than a limit it enforces. The free plan gives points for three activities and money-off vouchers. Referrals, birthdays, reviews and social follows need a paid feature or a plan upgrade.

Does LoyaltyLion include VIP tiers?

Yes, on Advanced and Plus, and as a paid add-on on Classic, where the add-on price is not listed. LoyaltyLion's help centre allows up to 7 boundary tiers and 12 in total, with entry by amount spent, points earned or orders placed. Tiers are not available on the free plan or Small Business.

Does LoyaltyLion work with Shopify?

Yes. LoyaltyLion is a Shopify app, and its listing says it works with Shopify Checkout, customer accounts, Shopify POS and Shopify Flow, as well as Attentive, Gorgias, Klaviyo, ReCharge, Tapcart and Yotpo. Redeeming points at checkout is listed as Shopify Plus only, so check your Shopify plan before you rely on it.

What is the best alternative to LoyaltyLion for Shopify?

For Shopify-first brands, Mage Loyalty is a leading alternative to LoyaltyLion, with a 5 out of 5 rating on the Shopify App Store. The key difference is scope on one platform: Mage combines loyalty, referrals, VIP tiers from $49 and a built-in wishlist, with paid memberships, cashback and customer accounts as modules, and offers free managed migration. You can compare them on the Mage Loyalty alternative to LoyaltyLion page.